Your identity should reflect your professionalism and the area you occupy in the public or private sector and enable easy recognition ensuring you stand out from your competitors.
Letterhead, envelopes, and business cards can be incredible tools to promote your company - your brochure, sales presenters and website can all be designed with your Corporate Identity in mind to inspire potential clients to make that first all important step to building a business relationship with you.
Don't ignore your Corporate identity as this will have a major impact on your business acumen and without effective corporate identity or good brand awareness lost sales may well be the outcome.