Below are some questions that purchasers of marketing and business consultancy need to ask themselves and their potential supplier before they embark on a road to nowhere with only $1,000s of lost revenue to show for it.
1. Does technology affect the creative process outcome? Can your designer only use a mouse and screen?
2. Will technology change the role of the graphic designer for businesses in the future?
3. Are hand skills important to your creative process? The ability to draw in freehand - if only in a limited fashion.
4. Should graphics inspire to move to the next stage in the buying / selling process?
5. Is communication the key - do we need to understand the client and the clients' client?
6. Understanding usability - what is this design for? Does this make a difference to the final result?
7. Can your designer realize the design or thought in multiple platforms? Can your designer cover all requirements?
8. What will Graphic Designers be doing in 10 years time?
9. Does your designer cost too much or too little? Who pays what to whom and why?
10. Should educators return to pencil and paper when teaching new design students?
Too often we find new clients have been through the painful experience of parting with money to inexperienced designers with one ability (to use a mouse) with little or nothing to show at the end of the exercise - is this really fair to the client?
Does your potential supplier - supply or outsource?
Think about your inner most workings of your organization being passed from sub-contractor to sub contractor - is this really ethical? Would you pass along your clients information to a third party and would your client be happy? Consider the outcome and ask your potential marketer or graphic designer team if they do the work themselves or outsource.
FDPMEDIA are interested to learn that there is a prediction of a marked increase in business interest for the services of small graphic design and marketing agencies. We believe that all industries continue to take the view that the benefits of using a graphic design and marketing agency for client growth do not always require the input from large expensive agencies. In fact, businesses often realize their work is being handled by only one individual within the larger organization and there is a move towards using much smaller companies who are capable and have a hands-on attitude.
FDPMEDIA's ethos has always been one of providing a high quality and personable service that generates results. We have viewed ourselves as extensions of the companies we support and always have a concern about the well being of our client's future.
The web is only part of the BIGGER picture
It seems many newly founded design agencies have forgotten to include the complete set of services that all businesses require at one time or another. So much emphasis has been placed on the web generating 100% of the revenue for businesses that such things as knowing what CMYK in print design or what Typographic rules are have been overlooked. FDPMEDIA are able to supply the full set of requirements from corporate identity to brochure design and print management right through to an effective online presence. The design services we offer are all under one roof, and without outsourcing, which we believe compromises a client's security, has made a real difference to many organizations who have used FDPMEDIA's services both past and present.
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