Have you ever seen a corporate logo used in numerous colour styles and changes of fonts all within the same brochure or presentation area. The main impact of inconsistency is that the corporate message is either lost of simply adds to confusion. The confusion is then viewed as a reflection of the inner company. Consistency in the usage of colours, fonts, layouts and overall styles adds to building up the confidence that will shine through to the client. use is a key ingredient to making yourself instantly recognizable. Also by re using elements such as background images, shapes for graphics and white space all add to the consistency shown throughout presentations.
To serve a client in the best fashion is to ensure that our needs are secondary to the client's. Estimating the outsource costs on behalf of a client are hard to judge at times but being open about the progress of any project and how it impacts the overall budget is a must to ensure that our clients' know that they are the number 1 concern. |
