As we go about networking with professionals who are also looking to source and connect with new clients we have come to realize that there is a thin line that divides real networking and simply hitting on the first available person who comes past. We find it refreshing to sit back and listen to what life has been like for those who we speak to as these life stories are at times fascinating to hear and can be very educational. People like to talk and the discussion that takes place should be open and two sided. Taking time to listen, even if there is nothing financially to be gained, is simply a polite way to compliment the person in front of you who has also the same concerns about life as you.
We know how to budget for our clients - we make sure that anything to hand that is a useful addition to the cost cutting exercise is put to good use. Recently we advised a client to re-use display stands and to re-organize the way they present their existing product base simply to maximize any opportunity while we address the long term aspects of client growth and retention. Getting foot fall to come into a store for many street level outlets is critical to survival in any difficult situation be it an economic one or the more direct affects of a competitor moving into the same selling zone which has an immediate affect on take up.
Have you ever seen a corporate logo used in numerous colour styles and changes of fonts all within the same brochure or presentation area. The main impact of inconsistency is that the corporate message is either lost of simply adds to confusion. The confusion is then viewed as a reflection of the inner company. Consistency in the usage of colours, fonts, layouts and overall styles adds to building up the confidence that will shine through to the client. use is a key ingredient to making yourself instantly recognizable. Also by re using elements such as background images, shapes for graphics and white space all add to the consistency shown throughout presentations.
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