Client: VanderSchaaf Countertops London Ontario


Website Design and Production:

Sales Presenters:

Website Design and Production:

Corporate Identity:

Point of Sale:


FDPMEDIA provided VanderSchaaf Countertops the ability to compete both in the residential and commercial workspace

Service timeline: 2012 - 2016

Services Provided: Marketing Analysis | Corporate Identity | Website Design and Development | Brochures | Direct Mail | Copywriting

Objectives: To take a failing company and re-establish a connection with existing customers and create new clients.

Plan of action: Create a new name that creates a firm connection with the past and the future, design a new corporate identity and brand, in addition to a range new marketing materials.

Works: Through working alongside VanderSchaaf staff, FDPMEDIA provided a highly satisfactory solution through rebranding and a range of sales tools.

Outcome: VanderSchaaf Countertops continued to attact newer and larger clients while FDPMEDIA were in association.

Vanderschaff Countertops

“FDPMEDIA walked us through the thought process of our target market, developed a strategy which included a new name, new identity, new website, direct mail, stationery, display materials and the entire way we present our services to our clients base. FDPMEDIA were willing to challenge us to think like our customers and through them, we saw a totally different viewpoint to our services that our clients and potential clients were seeing, and yet we had not.”

Doug VanderSchaaf, VanderSchaaf Countertops