Services Provided: Corporate Identity | Stationery | Advertising | Website Design Development and Management | Brochures | Support Materials | Signage | Copywriting | Photography | Database Design and Management
Objectives: To assist a brand new property rental company in London Ontario launch their services into a competitive market place.
Plan of action: To look at methods of how to gain traction from home owners seeking to use real estate as a property rental and to gain credibility within the main target market, students and student rentals. FDPMEDIA advised on having two separate areas of marketing, one directly to home owners seeking assurance and working with a reputable, credible rental management team, and a secondary marketing approach directly appealing to students looking for off-campus accommodations.
Works: Design and produce two corporate identities or brands, create two targeted websites that were designed, produced and coded for database record searching, access and retrieval. Design and produce company literature and handouts. Design and produce company legal documentation. Design and produce street signage.
Outcome: TA Property Management grew to one of the largest rental management companies in London Ontario while under the guiding influence of FDPMEDIA. By working to strengths and avoiding weaknesses, FDPMEDIA assisted TA Property Management at multiple levels to grow expotentially.