Services Provided: Marketing Consultancy | Corporate Identity | Stationery | Trade Shows | Web Site Design and Development | Brochures | Sales Support Material | Signage | Illustration | Copywriting
Objectives: To focus the Intrasys message to a point where the services and value being offered by this information technology company are presented in a clear and tangible manner.
Plan of action: FDPMEDIA took time to understand the business format, revue current methods of marketing Intrasys services, and proposed a plan of action to modernize the image. Focus on specific target markets that are deemed as financially viable, as well as expanding into new areas of technology interest.
Works: Design and produce a new corporate identity, provide literature for both company use and handouts for highlighting specific technologies. Design and produce a new website. Support Intrasys in terms of marketing activity and how to achieve market take-up with a limited budget.
Outcome: During our eight year tenure, Intrasys gained a high level of credibility from new and existing clients through the repositioning and branding exercise. The area of information has, since 2012, become highly competitive with Intrasys choosing to sell its customer base. Intrasys believes that through FDPMEDIA services the company remained active and viable for many more years than otherwise expected.