TA Property Management approached FDPMEDIA as a business and marketing consultant to review the proposed setting up of a new letting's and property management company in a highly competitive environment -- London Ontario.

It was decided that to gain the most traction with clients that come from two different age groups we had to approach each as an individual unit. Students are marketed to using Rent From Tom which has information specifically geared towards their needs and it speaks to them in a friendly open manner.

TA Property Management is aimed at the second and third home owners that require a professional and dedicated service to manage their properties. The company while being run as one therefore has two distinct messages.

Within a very short time this approach has led TA Property Management to become one of the fastest growing letting's specialists in London Ontario.

The owner places a great deal of this growth down to the marketing approach and services FDPMEDIA have provided and continue to provide.

Upon our recommendation FDPMEDIA built a user interface that allows TA Property Management to update information and availability without the need for ongoing web content management support costs which can be prohibitive to a growing business. We also provided a search engine aimed superficially at limiting the results available as to ensure the most positive outcome from each and every property search carried out. This results in a high response factor and means that units are fully occupied and therefore the management process is 100% success.

CLIENT
TA Property Management / Rent From Tom
Student Letting's and Property Management Specialist

SERVICES
Corporate Identity
Stationery
Advertising
Website design and development
Brochure
Support materials

LENGTH OF SERVICE
3 years - ongoing