Direct Mail can be very affective if you have a specific target audience or you need to reach decision makers with a message that is not suitable to be sent in an electronic format. Direct Mail is a great way to achieve high responses and results, and improve client relationships as it shows you consider their custom as very important.
CLIENT Product Communication Publisher
SERVICES Sales presenters Advertising Direct Mail
LENGTH OF SERVICE 8 years
CLIENT First Call Finance Mortgages, Insurance
SERVICES Brochure design and production Advertising Web media Corporate identity Photography Print production Marketing strategy
LENGTH OF SERVICE 4 years
CLIENT CMP Information Limited Multi-National Information Publisher
SERVICES Direct Mail Advertising Photography Print production Marketing strategy
LENGTH OF SERVICE 5 years
FDPMEDIA - A portfolio of success
Marketing with Direct Mail Campaigns
FDPMEDIA have created many direct mail campaigns, some of which have been First Prize National Award Winners within the Direct Mail category. We have produced exciting concepts from utilizing plastics, cut-out card and complex folded paper mail-outs all of which are specific to client response factors ensuring maximum possible return on investment. Direct Mail is more than just a mailing list.
Direct mail can be a very strong element of your marketing programs if you approach the campaign correctly. In designing an effective direct mail campaign there needs to be present a compelling appeal that is targeted to your audience and the trick is to design your direct mail piece in such a way that the person receiving it will actually want to read it.
The reader should with a direct mailer be asked for a response perhaps with a return postcard or an 800 number for them to call you and make sure you are mailing your promotion to the right people. Direct mailers talk about two different kinds of mailing lists. Cold lists are lists that contain the names of random people who may or may not have an interest in the types of products you are selling. Hot lists, on the other hand, are comprised of people who have demonstrated an interest in similar products.
